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Her victory made me think of a story I wrote several years ago about the Hall-of-Fame golfer, her early years on the LPGA tour and her reaction to comments that were made about her looks. It actually inspired a chapter in my book and though I originally wrote the post in November 2007 it still resonates today.
Women and Beauty and Golf - {Originally posted November 2, 2007}
Just yesterday I posted on the changing image of Natalie Gulbis. That post generated quite a bit of commentary on female golfers using their looks in marketing. Then today I came upon this interesting article about an ultra-elite female golfer and how her looks have affected the way she's perceived, and undoubtedly, her own self-image.
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What all of this brings to light however, is that women golfers face an additional pressure, beyond that of playing golf at their highest possible level, and that is; how much attention should I give to my looks, when those looks are going to make such a significant difference in the amount of money I'm able to make in my career? Men face no such decision. There just isn't a high enough value placed and a man's looks to have them make a significant difference in his earning potential.
I agree with some of my readers though; if a man's physical appearance did have the same impact on his earnings as a woman's has on hers, there would be a lot of guys, at all different levels of golf, who would be shamelessly working that angle to the max.
For some interesting stats and facts about Se Ri's career and her latest win check out this Hound Dog LPGA epilogue.
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