Lacoste Golf: Yani Tseng, Cristie Kerr & The Crocodile

 Lacoste Golf has a Facebook Page

The best women golfers in the world wear Lacoste.

W#1 Yani Tseng, just won a record breaking fourth major yesterday in a Short Sleeve 5 Button Stretch Pique Polo. It was a bright Begonia Pink and,  of course, emblazoned with a tiny green crocodile.

The familiar reptile was also present on Cristie Kerr's polo... a black version of the same classically designed shirt... as the defending champion, and W#2 golfer, Cristie shared in a three way tie for third at Locust Hill Country Club yesterday.

The brand... with its lovable logo... is one of the most recognized in the world and certainly has a historical connection with women's golf that's unique and extraordinary.

While tennis fans and fashion historians are familiar with Rene Lacoste, the tennis champion who invented the polo shirt, attached a crocodile to it and founded La Societe Chemise Lacoste, few people I've spoken to are aware that his wife, Simone Thion de la Chaume, was one of the top golfers in France for most of the 1920s and 30s, winning many national and international championships. Their daughter Catherine became a world class golfer as well, winning the US Women's Open as a 22 year old amateur, playing in just her third professional golf tournament. To date she remains the only amateur to win the US Women's Open. She went on to win the Women's Western Amateur, The US Women's Amateur and the British Ladies Amateur but never turned professional.  These days in addition to her position on the board of the company her father founded Catherine Lacoste Chantaco Golf Club and serves as non-playing captain of the French women's amateur team.

In addition to Yani Tseng and Cristie Kerr, Lacoste works with dozens of other top... and up-and-coming... golfers, both male and female.  The company is also a major sponsor of the awesome Evian Masters tournament which will take place this year from July 21 - 24.

Meanwhile, as the 2011 US Women's Open approaches, Lacoste's brand ambassador athletes are  looking like winners, it's a good bet golf fans will be watching the crocodiles next week in Colorado Springs.