A Variation on the Golf Club Sex Discrimination Theme

I don't imagine Steve Frye is very popular on the fairways of Eagle Vines Vineyards & Golf Club.  At least not on Ladies Day.

Mr. Frye, it turns out, is currently attempting to put the kibosh on "Ladies Day" at Eagle Vines, alleging that when he visited the Napa Valley course  on Monday, Dec. 13, 2010, they were illegally charging male golfers $44 for green and cart fees vs $30 for women... because it was "Ladies Day".

 So, Frye has filed a sex discrimination lawsuit ...against a promotion designed to attract more women to play. The Frye vs. Eagle Vines case is scheduled for a hearing on May 22 in Napa County Superior Court. Read more about the case at NapaValleyRegister.com. 

Though many are dismissing Frye's suit as frivolous, The California Department of Alcoholic Beverage Control has supposedly sent a letter to Eagle Vines saying "possible disciplinary action could be taken against the club’s alcoholic beverage license".

This sets a troubling precedent when you consider that courses offering all kinds of golf promotions... discounts for public safety and military personnel, Junior and Senior discounts, etc... could now be subject to costly lawsuits.  If that happens all golfers may end up paying more for their rounds.  And Steven Frye may wish he'd never attempted to squelch "Ladies Day".

On The Road to More Pars - A Golf Growing Crusade

If Christina Ricci has her way, The Road to More Pars will soon become increasingly well traveled.  You see, Christina is passionate about golf... and ultra-committed to seeing the game grow.  ~ To that end, the intrepid marketing executive from Boston, Massachusetts has developed a virtual media empire focused on bringing more players to the game... and making the game more enjoyable, satisfying and fun for all golfers.

Not that long ago Christina was a thirty handicap with a goal: to drop to a single digit handicap within five years. And she did just that, in fact she was down to a five within those five years. She's now a 3.2, and aiming for scratch.  At the same time, the long-legged brunette has committed herself to helping others to accomplish their golf goals.

Christina's Golf Survival Guides are unique among instructional golf books in that they're designed to be used on or off the course.  Spiral bound, sturdy and portable, the format is highly visual and easy to follow; presenting tips, drills, instruction and information with detailed illustrations and high quality photography.  A companion set of DVDs as well as an on-demand golf video and fitness library are also available on Christina's site.  In addition at the iTunes App Store you can find the survival guide for iPhone and iPad.  Then there's Miss Par, Christina's blog and a great place to go for news on the the latest golf fashion, golf gear and golf gossip.  But lets get back on the proverbial road, shall we?



Christina's latest venture... and her most awesomely ambitious yet: a golf travel/game/reality/adventure show, aimed at the sport’s most under-served demographic: the female golfer.

To get an idea of what you'll see On the Road to More Pars check out the website.  Then, watch the sizzle reel... and make sure you vote YES if you like the concept of this golf-growing show.   And by the way,  a nationwide search will get underway soon for seven cast members... Christina's Golfer Girl Roadies...  who'll live the adventure On The Road to More Pars.  Women of all ages and ability levels... golfers or aspiring golfers... are encouraged to start preparing an audition video.  Sample reels are on the site to inspire you.

Christina Ricci is a true golf evangelist and a brand-builder par excellence.  As golf industry executives and associations ponder future growth of the game Christina has taken the club by the shaft... so to speak... and launched a movement.

Check out  Christina's interview with me at Miss Par!