Golf Style: Persistent Perceptions of Sartorial Shortcomings

The Boys of the Bad Pants Open

A reputation, once it becomes ingrained in the minds of the masses, can be almost impossible to shake... and golf, over the years, has developed a sartorial reputation that's decidedly sordid.

Thanks to decades of garish polyester pants, generations of dorky saddle shoes and endless incidents of argyle abuse, golf fashion has become a joke in the minds of many... with Rodney Dangerfield in Caddyshack as its poster boy.  The perception persists, particularly among those who don't follow the sport, despite the wealth of sophisticated golf styles available today from top designers and a roster of young golf stars with who could hold their own on the runways of Paris as well as the fairways of Augusta National.

"Golf style is an oxymoron along the lines of airline food or congressional ethics."

So began a review of Nike's new Dunk NG Golf Shoes in Freshness, a new style/trend/consumer publication that addresses itself to a discerning community of global consumers.  The shoes, which were recently released in Japan, are of the popular street shoe/casual/sneaker-like variety, in other words, the antithesis of the aforementioned dorky saddle shoes and the review, after beginning with that inauspicious comparison ended on an optimistic note:

"... the brand is doing what it can to rehabilitate golf’s image. This Dunk NG, equipped with Scorpion Stinger Spikes and Tri-LOK system, features a crisp White/Court Green-Black colorway that injects a modicum of street style to the gentleman’s game. They still don’t make golf cool, but it’s a start."

The reviewer... by the sounds of it... isn't much into golf, and his perceptions are probably pretty representative of the non-golfing public in general.  For those of us more immersed in the sport - as spectators or players - it may be unsettling to think that despite the best efforts of designers like Tommy Hilfiger, Lacoste and Ralph Lauren... and even with stars like Ricky Fowler, Rory McIlroy and Ryo Ishikawa... golf, in the minds of many, still isn't considered cool.

The Dubai World Championship Golf Shoe Statement

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Hip, street-inspired footwear like PUMA's Cell Fusion Golf Shoes and Ecco's Golf Streets have been infiltrating the sea of traditional saddle shoes for a while now,  however when the affable Oliver Wilson appeared in his glove shoes at the Dubai World Championship, there was considerable curiosity...  and some consternation from the media.

Golf 24 Seven called them "horrible" while The Press Association suggested that they were "probably the strangest golf shoes ever seen".  

What the former Ryder Cup player had on his feet were Vibram FiveFingers and they do in fact resemble gloves... for the feet... as each toe has its own individual pocket.  The resulting look is slightly reptilian... with a cartoonish quality. More whimsical than horrible in my opinion.   

Addressing questions about his curious kicks, Wilson explained that he'd been wearing the FiveFingers for about three weeks, inspired by his coach.  "I practice barefoot sometimes and swing it better... he revealed.  FiveFingers are said to allow the "sensation and freedom of going barefoot."

The engaging Englishman tweeted on Friday evening that he "had to resort back to the monkey shoes" ... and on Saturday he carded an impressive 68.

Personally, I'm quite intrigued with the barefooting concept.  Not necessarily for golf,  but definitely for kayaking and sailing, maybe the gym too.

In any case Oliver Wilson's Vibram FiveFingers will almost certainly be the strongest style statement to come out of the 2010 Dubai World Championship.

Photo: Ross Kinnaird / Getty Images Europe
Photo: Vibramfivefingers.com